Google recently launched a new service called Google Now that is available to users of its most current mobile operating system, Android Jelly Bean. Google Now automatically creates and presents a series of “cards” that try to organize your life by presenting information Google thinks you’ll need at a given moment. The information presented via the cards is based on data Google collects based on how you use various Google services - such as Google searches and Gmail. For example, a recent Tech Crunch article notes that the cards may present you with information relevant to your current location, such as nearby restaurants, weather, schedules for nearby mass transit or how long it will take you to drive home from your given location. Similarly, the cards may present you with flight schedules and currency exchange rates if you’re in a foreign country. The first time you click on the Google search box within Jelly Bean, Google pops up an introductory screen to provide more information about Google Now. Users can then explore the topic further. To use Now, users must explicitly opt in.